How much does it cost? What is included? If you take no royalties, how do you make money, and why do you care if my book sells? (This is the exact argument critics make. Answer it directly: your reputation, your 18-month marketing commitment, and the vetting process.) Is this vanity publishing? What is the difference? Who owns the ISBN, the files, and the cover art?How long does it take? (The homepage says 7–12 months. Good, repeat it.) What happens after I submit? How long until I hear back? Which genres do you publish? (Your imprints suggest kids, fantasy, horror/dark fiction, and romance, but no page says so.) Where will my book be sold? Will it be in bookstores?
What does the 18-month marketing plan include, month by month?